Google Asks Users to Disable Ad Blocking for Its Sites

It looks like Google started to show warnings if you use AdBlock or AdBlock Plus, the most popular ad blockers (they have more than 50 million users). A reader from Brazil noticed this message: "Oh no, it seems like you are blocking Google's ads. These ads pay for Google products that people use every day. It's easy to deactivate ad blocking just for Google. And it won't change your ad blocking settings or other settings".

The message links to a filter that includes a long list of exceptions like "@@||www.google.com^$document" and "@@||maps.google.com^$document".

Here's a screenshot of the Google whitelist filter (it actually includes more domains):

This is pretty weird, considering that the ads were not blocked, as you can see in the screenshot. Google ads are not blocked by default in AdBlock Plus, since they're considered "acceptable ads". Some sites have speculated that Google paid AdBlock Plus to whitelist its ads, but that's not very clear.

Google Discovery also reported about this back in May, so it looks like the experiment is limited to Google Brazil, at least for now.

{ Thanks, Marcos Alexandre. }