YouTube Music Key

YouTube is the most important online music library and Google wants to make it easier to use. Until now, YouTube was optimized for playing videos, not for playing music. This was especially obvious when you used YouTube's mobile apps, which didn't offer features like playing videos in the background or caching videos.

YouTube wants to change all this. "Starting today, you'll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you're into and playlists of trending music across YouTube," informs the YouTube blog. "In the coming days, you'll be able to see an artist's discography on YouTube, and play a full album with both their official music videos and high-quality songs our music partners added to YouTube."

The most important announcement is YouTube Music Key, a subscription service that lets you play YouTube music videos without ads, in the background and offline when using your mobile device. For a limited time, it costs $7.99/month (discounted from $9.99/month) and it also includes Google Play Music All Access. YouTube Music Key is invitation-only and you can try it 6 months for free. Apparently, YouTube will send email invitations to their "biggest music fans first." Billboard.com reports that the service will be launched on November 17 in the U.S., U.K., Ireland, Spain, Italy, Finland and Portugal.

It's not clear if Google Play Music subscribers have to pay extra for YouTube Music Key, but I don't think they should. YouTube Music Key looks like a great opportunity for Google to enhance the Play Music catalog with all the remixes, covers and indie music uploaded to YouTube.

{ Thanks, Theo. }