October 28, 2015

YouTube Red Launched

As promised, YouTube Red was launched today in the US. If you use the mobile apps for Android and iOS, you probably noticed that the title changed to "YouTube Red" and there's a new "YouTube Red" section in the settings. YouTube didn't even update the apps: the changes were probably triggered automatically.


There are 3 different ways to sign up for YouTube Red: from YouTube.com or the Android app, from Google Play Music and from YouTube's iOS app. If you use in-app purchases on iOS, you'll spend 30% more every month ($12.99 vs $9.99 regular pricing), so it's not a good idea to do that.


The desktop site has a new logo:


Here are some screenshots from the iPad app:




"With a YouTube Red membership, you’ll experience YouTube without video ads, be able to save videos to watch offline, and play videos in the background on your mobile device, all for $9.99 a month. And just like with our advertising revenue, the majority of revenue we get from YouTube Red memberships will go to our creator community," mentions YouTube's blog.

YouTube Red is free for Google Play Music subscribers and there's a free 30-day trial for US users. For now, YouTube Red is limited to the US and there are some additional restrictions: "if you leave the U.S., you won't be able to save videos offline, videos won't play in the background, and you will see ads. Any videos that you've saved offline before leaving the U.S., will continue to be available offline for 30 days."
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5 comments:

  1. JamesOctober 28, 2015 at 10:34 PM

    Why did they decide to call it YouTube Red? Is it because of the red in their logo? Because it makes me think of either "Red Band Trailer" (a trailer that may contain nudity, violence or coarse language and may only be shown before R, NC-17 and unrated movies) or (PRODUCT)RED.

    ReplyDelete
    Replies
    1. Alex ChituOctober 28, 2015 at 11:22 PM

      It's short, easy to remember, it's YouTube's defining color, it worked for Vodafone ( http://www.lifehacker.com.au/2013/08/vodafone-red-plans-everything-you-need-to-know/ ). I think it's better than Music Key and All Access, even though it's more vague. I suppose they could've called it YouTube Plus, YouTube Premium, YouTube Everywhere, YouTube Max, YouTube Extra, YouTube Play or something else.

      Delete
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