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March 29, 2011

Personalized Gmail Ads

Gmail will soon start to personalize ads based on your preferences.
For example, if you've recently read a lot of messages about cameras, maybe you'd like to see an offer from your local camera shop. On the other hand, if you've reported these messages as spam, or marked them 'not important' you might not want to see that offer. Soon, some of you will start seeing fewer ads overall, and focused on subjects we hope will be important to you, at the right time.

Unlike Google Search, you can disable personalized ads from Gmail's settings page. Just make sure that this option is not checked: "Show more useful ads by using importance signals from across my messages".

"Only a few users will notice the change to begin with, but as we improve it we'll roll it out more widely. As always, ads in Gmail are fully automated - no humans read your messages - and no messages or personally identifiable information about you is shared with advertisers. We've already cut down the number of ads shown per Gmail user by more than a third, and we hope these signals will enable us to continue to show fewer, better ads in Gmail," explains Google.

Google also tests a new ad format that includes offers and coupons for your local area, which might be related to Google Offers, a service that will compete with Groupon.


  1. As usual Google shows ads based on my IP address so inevitably ads in the wrong language.

  2. i have often found ads in my email to be useful, looks like they will be even more useful now.

  3. ads revenue is entirely to google only.?

  4. Better ads? That's like saying "Poison. Now with more flavor!" It's still ads at the end of the day. Just as intrusive, and equally as unwanted.

  5. I have been searching for some information about it.You helped me a lot indeed and reading this your article I have found many new and useful information about this subject.

  6. No humans may read, still I'd rather turn this option OFF but am unable to, I only get a server error saying my changes were not saved. I only get this error on this option strangely enough...

  7. can,t sign in G-MAIL nothing works sick of trying to get new passwords i get new passwords and they don,t work if any one knows answer the post it PLEASE