An unofficial blog that watches Google's attempts to move your operating system online since 2005. Not affiliated with Google.

Send your tips to gostips@gmail.com.

July 29, 2011

Microsoft's Gmail Man Ad

Mary-Jo Foley found a Microsoft ad that tries to convince businesses to choose Office 365 instead of Google Apps because Gmail shows targeted ads. Microsoft created a character called Gmail Man, a postman that doesn't care about people's privacy and reads their messages to find related ads.

The irony is that the paid version of Google Apps doesn't show ads, even though administrators can choose to enable them. I thought that the whole "Gmail reads my mail" myth was debunked back in 2004 and people realized that online email services already used algorithms to index messages and to find spam.


"It was a fascinating angle in 2005 while Gmail was still new and under all kinds of scrutiny, but today, who cares that your emails are automatically scanned, really? Even before Gmail, ISP's already had the ability to read all your emails, but it has never really stopped anyone from using the email service of their choice," thinks C├ędric Beust, a former Googler.

{ via Daring Fireball }

20 comments:

  1. FUD.

    As the post states, in USA and most other countries, governments and ISPs are probably already reading your email by choice.

    AND.

    As a Forbes article stated... The ad should have featured an Android (hah) like Arnold in Terminator instead of a intentionally creepy looking guy.

    http://blogs.forbes.com/kashmirhill/2011/07/29/tech-privacy-wars-continue-microsoft-slams-gmail-man/?partner=yahootix

    Also...

    Microsoft's Web map exposes phone, PC locations

    http://news.cnet.com/8301-31921_3-20085028-281/microsofts-web-map-exposes-phone-pc-locations/

    ReplyDelete
  2. This isn't the first time Microsoft have used propaganda and FUD in their marketing.

    All web-mail services parse text be it to correct spelling and detect spam etc. Gmail ads non-intrusive ads as well.

    Also as you mentioned Apps doesn't contain ads by default.

    ReplyDelete
  3. Those who can, do; those who can't, make stupid videos.

    ReplyDelete
  4. This is so stupid I can't beleive it. MS's marketing is much worse than I thought...

    ReplyDelete
  5. Also, Microsoft's Hotmail gets allot more spam than Gmail, probably is a big target of hacking

    ReplyDelete
  6. I knew Microsoft was scared by Google, I just had no idea how much until I saw this. That's disgusting, misleading and unfortunate.

    ReplyDelete
  7. Its a desperate video from a company that is somewhat lost in the cloud among other 21th century things (smartphone OS, etc. etc.). Is Microsoft dying?

    ReplyDelete
  8. And what would Hotmailman look like? Actually it'd be half-naked chick trying to get me to play some online game or something stupid, irrelevant, and inappropriate. Half the time their NSFW - and I'll I'm doing is exchanging lasagna recipes!

    ReplyDelete
  9. Only problem with this, google apps for business gmail version is adfree

    ReplyDelete
  10. Oh, MS: is that all you've got? Why is it that a sense of humor is inversely proportional to technical expertise?

    ReplyDelete
  11. I actually like the Gmail-man character, as he's totally up-front about what he's doing. And they should make a sitcom about him. The video is rather Pythonesque, and looks as if some Googlers made it in an effort to visualize the unreadable small print. It may be Microsoft is shooting its own foot here, for it doesn't matter how they talk about you as long as the talk about you, is a well-known advertising adagium.

    ReplyDelete
  12. Daring Fireball...there's your answer. In the end, Gruber will likely be exposed for the Apple shill that he is. Oh how coy he is about bringing negative issues to the forefront when is comes to Apple's competition. I wonder what alias Gruber goes under on the Apple payroll?

    ReplyDelete
  13. Microsoft has kind hearted people working for them, who are wonderful at coding and figuring out problems, in a humble and productive way. Those people make up 1% of Microsoft. The other 99% are scum bags. Microsoft is disgusting.

    ReplyDelete
  14. That Microsoft is a disgrace is beside the point. But that's not justification enough for Google's intrusive methods...
    saying that, this video is so badly done that you feel more sympathy towards Gmailman than to that annoying girl or the dull woman at the office.

    ReplyDelete
  15. This is hilarious. I wouldn't mind having that guy handle my mail.

    ReplyDelete
  16. This is disgusting. Cant believe MS has become so insecure.

    ReplyDelete
  17. Being impartial I see an interesting fact. There are messages about bad marketing, desperation and insecurity above. This was a marketing ploy, right or wrong it succeeded. Ranting about it only adds to its popularity. Even bad publicity is good exposure.

    ReplyDelete
  18. This video is terrible, not even funny.

    ReplyDelete
  19. MS can be such bullies sometimes if they don't like something

    ReplyDelete
  20. Yes besides, Microsoft isn't interested in reading your email, they already know far more about you from having their operating system do more spying on you than gmail could ever hope to invoke. Oh right, but that is under the guise of anti-piracy so it's much different. Silly me.

    ReplyDelete