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The page lets you "review and adjust what data Google uses to personalize your experience, and update what information you share with friends or make public."
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You can choose what Google+ profile information you share with others, manage what you share on YouTube, personalize your Google experience by enabling or disabling features like Web & App Activity, Location History, YouTube Search and Watch History. You can also manage ad settings and opt out of ads based on your interests.
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All of these features were previously available, but this is a simplified step-by-step guide, just like the Security Checkup. Google wants to make sure you are "always in control of your data and information".
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