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July 16, 2007

The Ultimate Search for Bourne with Google

One year after the partnership with Sony Pictures to promote The Da Vinci Code movie, Google has a new campaign, this time for The Bourne Ultimatum. Searching for [Bourne Ultimatum] or [Jason Bourne], you'll find an undisclosed ad for the Ultimate Search for Bourne with Google, a competition that starts today in 7 countries: U.S., Canada, Australia, New Zealand, Germany, the U.K. and France.
It's up to you to track down Jason Bourne across three continents. With Google tools at your fingertips, you're well equipped for your mission. And you'll have the chance to win fantastic prizes, including:

* The VW Touareg 2 as seen in The Bourne Ultimatum
* Destination vacations
* iPhones, cash, and DVDs

You'll probably find intriguing that "Google must provide Universal Pictures with the primary email address associated with your Google account for verification purposes". Besides the integration with Google accounts, a Google search box will help you find clues and a gadget for iGoogle will keep track of your scores.


Apparently, the partnership between Universal Pictures and Google didn't involve money. It's just a way to create more awareness for Google's services. "This is a great opportunity for us to bring the power of Google search products to help players across the globe hunt for Bourne online. We're always looking for creative and engaging ways to connect people with the information they're seeking, and this collaboration is a terrific example of that," said Dylan Casey, product manager at Google.

It's interesting to see a media giant and a technology company as partners in a viral marketing campaign that blurs the borders between advertising and real content.

{ via SE Roundtable }

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