An unofficial blog that watches Google's attempts to move your operating system online since 2005. Not affiliated with Google.

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February 8, 2012

No New Mail? Try Google+

What's the message displayed by Gmail when there's no message in your inbox? If you answered "No new mail! Want to read updates from your favorite sites? Try Google Reader", you are right. It was Google's subtle way to promote Google Reader.


Before Google Reader was released, Gmail's "inbox zero" message used to be: "No new mail! There's always Google News if you're looking for something to read."

Now that Google focuses on developing Google+, a modern version of Google Reader, Gmail's new message is: "No new mail! See what people are talking about on Google+." The links sends Gmail users to the "what's hot" section of Google+ which "highlights selected content thought to be exemplary, interesting, and appropriate: showing you serendipitous and diverse information".


From Google News to Google Reader and now Google+, Gmail illustrates three different ways to read news. Google News ranks and clusters articles from the web, Google Reader allows you to read news from your favorite sites, while Google+ lets you read the articles shared by the people you follow. From news that are important to everyone to news that are important to the people you trust.

14 comments:

  1. It's sad that Google is marginalizing Reader. I get nearly all of my online news from Google Reader.

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    Replies
    1. I agree. Though I really like Google+, I hardly consider it a "modern version of Google Reader"! I find that statement outrageous!

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    2. The article is quite msileading in calling + a version of Reader.

      Google+ is a social network like Facebook.

      Google Reader is an RSS news reader like Bloglines.

      They have nothing in common.

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  2. I wonder why they hyperlinked "on" in front of Google+... hmmm.

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  3. People are actually using Google+?

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    Replies
    1. No.

      Only tech bloggers and internet "celebrities" use it.

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    2. Lots of people. Just check out the "What's Hot" section haha!

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  4. I like google+, people get stuck in a rut and don't like change don't knock it until you try it.

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  5. Google+ is not "a modern version of Google Reader".

    Google+ is a social network, Reader is an RSS feed agregator. They are completely different products not substitutes for each other.

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  6. Reader provides me with the New York Times, The Guardian, The Independent, The Washington Post, Der Spiegel, etc, etc, etc.

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  7. I love this blog pretty much because of this type of articles. Big things (e.g. the release of Google+, the new updated look across Google's products, etcetera) I would hear about from articles on Google News, the Google official blog or Google's promotional videos on YouTube.
    But these kinds of articles are excellent - they offer a deeper insight into Google's products and inner changes and workings, and I really appreciate that. For such a large an influential company, we really do need some kind of person/organization/blog to check that everything is in order... for us--the users--sake. :D

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  8. Not only the new UI is great but Google+ integration is what users wanted and you developers were spot on with that. Keep up the good work.

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  9. I really wish google would let us choose if we want this msg displayed at all. It's a visual barb in my clean inbox.

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