U.S. residents who prefer Google’s search engine tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo, and America Online, a new study has found.
The longer people have been using the Internet, the more likely it is that Google will be their search engine of choice, according to a survey of 1,000 U.S. Internet users conducted by investment banking and research firm S.G. Cowen.
Moreover, people whose primary search engine is Google are more likely to have household incomes above $60,000 than people who use competing search engines.
Google also emerged as the search engine of choice, with 52 percent of respondents choosing it as their primary engine for general Web searches. Yahoo came in second with 22 percent, while MSN and AOL tied for third place with 9 percent. Ask Jeeves rounded out the top five with 5 percent.