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October 15, 2006

YouTube to Implement Content Filtering

SFGate reports that YouTube develops a technology that "will allow copyright owners to identify their content, locate it and then make a decision based on whether they want to remove it. (...) The new technology will be designed to scan a digital audio file, such as an MP3 or video, and compare the electronic fingerprints to databases of copyright material."

YouTube has deals with Warner Music Group, Vivendi's Universal Music Group and Sony BMG Music Entertainment that involve ad revenue sharing, so the content providers need to detect their content. To be successful, YouTube has to make deals with all major labels and develop a flawless detection technology. Google is going to be helpful, it will bring more credibility and a better technology (Google acquired Neven Vision).

And if this works for videos, it should work for music too, so this might be the seed of a legal file-sharing site. Unlike other solutions like Mashboxx, the content will be ad-supported and only available online.


  1. This will most definitely usher in the demise of YouTube.

  2. Lets see if youtube sruvives now. It has to morph itself into iTunes.

  3. When are they gonna notice that privaty is not the way for culture...

    They who claim the ownership didnt even created it... its just stupid...

    we all own it

    knowlegde its not a comodity to sale or purchase...

  4. no, knowledge is not a commodity. At least not in general terms. But it's awfully handy that production studios pay money to create the content we see on youtube.
    Why should we expect them to do that for free for us? Just because we deserve to be entertained?

    Most shows cost money. They are made under the assumption that the money and effort going into making them will be returned in the form of advertising and DVD sales.

    Granted, they do not cost anywhere near as much money as the creators are asking for, but before you start complaining that they want some returns on their investments, how 'bout you consider making some shows for free to replace the ones that will be removed.