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March 27, 2012

Google Play, Added to the Navigation Bar

There's a new service in Google's navigation bar: Google Play. The link replaces Google Music and it's prominently placed next to popular services like Google Maps and YouTube. For now, the link takes you to the Google Play homepage and your query is ignored.

It's interesting to notice that Google's navigation bar changed its purpose from showcasing popular services to promoting new services. Ever since it was launched, Google+ became the first service from the navigation bar, even if Google Search was the most popular service. Then Google added links to services like Google Offers, Google Wallet and a page that lists Google's mobile apps.

Google Play is more than a new name for Android Market, it's Google's attempt to sell digital content across different platforms: from apps to music, from books to movies, from magazine subscriptions to TV shows and more. It makes sense to integrate Google Play with Google Search and maybe include the top results in an OneBox, assuming that they're relevant.

{ Thanks, Joshua, Kartik, Thomas, Marian, Shimmy, Matan and TechDows. }

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