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July 24, 2012

Google Tests an Expanded Knowledge Graph Box

Google tests a new feature of the knowledge sidebar: a link that invites you to "explore more". The Knowledge Graph section doesn't allow Google to show more than 5 related people, books, albums, movies, so the experiment displays more of them below the search box.

For example, when you search for a movie and click "explore more", Google shows more cast members. You can use the arrow icons to switch to a different category.

{ Thanks, Maarten. }


  1. I don't understand how they can have the Knowledge graph on UK Nexus 7's via Google Now and test extending the Knowledge Graph in the US but not release the original web Knowledge graph outside the US?

    1. I live in India and I can see the knowledge graph in my search results.

  2. It looks too messy - too many snippet cards (in head, right-side, in middle).

  3. i agree with Binyamin. it looks a bit messy. better use lines to separate different divisions.

  4. Messy messy messy - what happened to the nice clean look for Google?

  5. OK, I give up. I have join Google+ and have looked for "explore more" and I still can't get the Knowledge Graph display. Please tell me what I am missing! Thanks,

  6. Hi,
    I would like more information about how Google determines which sources to pick for the Information Graph. Basically at the moment, when searching for a particular brand (a trademark) the website of one of our affiliates comes up thus we are having to pay for leads on our trademark. I contacted Google but the person I spoke to did not know much about this so maybe you can post some links here about:
    Does Google know about this?
    Has someone else complained?
    How does Google determine which sources get picked?

    Thanks! :)

    1. Your question is vague, so maybe it would be helpful to provide the query that returns poor results.

      Knowledge Graph extracts data from websites and learns from the web. I don't think there's a list of sources, although sites like Wikipedia or CIA World Factbook are trusted a lot more than a random blog.

      Here's a quote from a Google blog post:

      "Google's Knowledge Graph isn't just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It's also augmented at a much larger scale—because we're focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it's tuned based on what people search for, and what we find out on the web."