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November 1, 2008

How Google Promotes Chrome

Is Chrome the most heavily promoted Google product? Like for many other products, Google "buys" AdWords ads to promote Chrome, but there are many other places where you can find Chrome ads.

When it was launched, Google placed a link on the homepage which stayed there for a week. At the same time, Chrome gained a prominent placement on Google Japan's homepage, next to services like YouTube or Gmail:

Andreas spotted an ad for Google Chrome in Taipei (Creative Commons-licensed image):

Starting from today, YouTube promotes Chrome on the homepage and the bottom of every page:

The promotion is similar to the last month's ad from orkut (screenshot licensed as Creative Commons):

If you download Chrome from one of these sites, Google will append a RLZ parameter to each Google search URL. "RLZ contains some encoded information, such as where you downloaded Google Chrome and where you got it from. This parameter does not uniquely identify you, nor is it used to target advertising. This information is used to understand the effectiveness of different distribution mechanisms, such as downloads directly from Google vs. other distribution channels," explains Chromium Blog.

It's unclear whether Google "will do well to expand its business", but Chrome seems to be a part of a strategic initiative to make Google more visible on the desktop, a mix between Google Toolbar, Google Desktop and Gears that turned into a browser and that needs a critical mass to be taken seriously.

{ Thanks, Sterling. }

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