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March 13, 2009

Google, the Thinking Machine

"Google, la machine à penser" ("Google, the Thinking Machine") is a 50-minute documentary produced in 2007 that tries to explain Google's extraordinary success by analyzing its principles and idiosyncrasies. The documentary shows many of the things that define Google's corporate culture: from the colorful lava lamps, the hiring process to the recreation facilities and the internal debates.

Michael Malone, columnist at Wall Street Journal, describes Google as an "enormous predator" that manages to dominate almost any market it enters. In his opinion, Google is a huge organization that takes pragmatic and sometimes cynical decisions, while trying to portray a friendly image. At some point, a Google engineer says that Google Analytics is the most used analytics service because it's free and it works equally well for personal use and business use.

Unfortunately, the video is in French and I couldn't find an English subtitle, but there are many images from Googleplex that could be interesting even without a translation.

This blog is not affiliated with Google.