Friday, March 13, 2009

Google's Market Share in Your Country

Hitwise reported that Google's market share in the US was 72.11% in February. "Yahoo Search, MSN Search and Ask.com received 17.04%, 5.56% and 3.74%, respectively, and are down year-over-year at -17%, -20%, and -10% respectively." comScore has different numbers and they show that Google's market share in the US is much lower: 63.3%.

A report from the AT Internet Institute shows that Google's market share in France was 91.23% for February 2009. The major search engines that trailed Google were Yahoo (2.43%) and Live Search (2.29%).

Most of the news articles that discuss Google's market share only include the US, but it's interesting to see how popular Google is around the world. That's why I created a Google Spreadsheet where you can enter Google's market share in your country. Make sure to provide a reliable source for your information and to include recent data. The spreadsheet can be edited by anyone and it's not necessary to log in using a Google account.



{ via Zorgloob }

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  15 comments ( Post a comment )
The most interesting about the Google's supremacy is that it's based on competition, not on monopoly.
For correct russian market research look at here:
http://www.liveinternet.ru/stat/ru/searches.html?slice=ru;period=month

SpyLOG analytics is so bad.
For Ukraine:
http://www.en.ranking.com.ua/index.php?page=Ranks:RanksPage&stat=213|OW
Country market share is available as a paid service from several online providers. There is nothing for free so I also support this idea.
@Alexey : be careful, it's not exactly market share of searches, it's "Search engines used by Internet users from the Ukraine to reach Ukrainian web sites".
Ionut,

Thanks to your blog Google's market share in Romania is 95% :-)
I quoted your article on my blog:
http://getseoideas.com/2009/03/whats-the-use-of-google-in-romania-according-to-statcounter-95/

It's the very first statistics I see in Romania from a large source.

Thanks. :)
3% of Market share in S.Korea LOL
This is an excellent compilation, thank you for putting it together!
Looks like people in china and their surrounding nations are not too fond of Google. Is it on purpose? Who knows. May be they are smarter than the rest of the nations.
Chinese people don't use google because they have Baidu! Baidu is the google in China. Chinese and English are so different! Google may offer better English searches, but Baidu is definitely the winner in terms of Chinese searching.
Well I Google brings out the most relevant results for a query in every language I have used it in (over 10)...
I expect it to be 100% of all markets when the algorithm is perfected.
So, next battlefields - China, Russia and CIS, Japan, S. Corea ?
I share the same views. Liked your blog very much.
Aussie update, I believe Big G is now about 92% of the Aussie market, I can't find the reference on it but I've heard the figure more than once!

Anyone got the source on it?