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May 3, 2010

Google Shows Brand Suggestions

Google started to show related brands for generic shopping-related queries. The suggestions are similar to the ones from Google Product Search and they're used to refine the results.

For example, if you search for [mp3 players], Google shows brands like Sony, Creative Zen, SanDisk. If you click on [Sony], Google will show the search results for [Sony mp3 players]. For some reason, the most popular brand of MP3 players is not included.


"Sometimes when searching for product information on Google, you may not know some of the brand names relevant to your particular search. So, we wanted to make it easier for you to find the brands other people consider useful for popular product searches. Determined algorithmically, these highlighted brand names may help you find what you're looking for faster, and make your research and shopping experience all the more enjoyable," explains Google.



The results aren't always great, especially for complex queries:

8 comments:

  1. Well the most popular brand is so well known, there is no need for google to boost that ;-)

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  2. MP3 Players: SONY, Creative, SanDisk, Sansa, Zune.. hmm no Apple :)

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  3. Wow... iAd really pissed off Google...

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  4. No Brands for Mobile Phones.... :(

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  5. "Brands for mobile phones: Nokia, T Mobile, Sprint, Verizon Wireless, Motorola."

    Make sure you use the US version of Google at google.com.

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  6. no Apple for MP3 players, but iPhone for Windows Mobile. nice :)

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  7. hi everyone, as a merchant, I'm confused by how google defines brand and how it chooses stuff from organic search. For example, when I search for "thin wallet" my company, Big Skinny comes in either first or second in the organic results yet doesn't come up as a recommended brand (heck Howard Clark comes up as a thin wallet recommended brand and he is a tv/radio personality). Any ideas or thoughts on this?

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  8. I want to show my brands name in google, please help me.

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