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July 5, 2011

Blogger and Picasa Web Could Be Rebranded

Mashable reports that Blogger and Picasa Web Albums could change their names and become Google Blogs and Google Photos. "Google intends to retire several non-Google name brands and rename them as Google products. The move is part of a larger effort to unify its brand for the public launch of Google+."

While Google Photos makes a lot sense, replacing Blogger with Google Blogs is not a great idea. When people say "Google Blogs", they refer to the long list of Google's corporate blogs. "Google Blogs" is already used for Google Blog Search, but only on the homepage.

On the other hand, Blogger could be redesigned and use interface elements from Google+, Blogger's profiles could be replaced by Google Profiles, the commenting system could be revamped and integrated with Google+.

One of the reasons why Picasa Web Albums didn't improve too much is that it has always been perceived as Picasa's online extension. It wasn't a standalone photo sharing service and many of its features required Picasa. You couldn't upload more than 5 photos, download albums or edit photos without installing Picasa. Google considered changing Picasa Web's name back in 2008.


  1. redirects to
    and goes to picasaweb

  2. Ugghh, no the names are synonomous with the products and both grew very popular...they should keep the original legacies alive by keeping the names...
    Plus the rebranded names sound so plain...
    They should keep the original names!

  3. I think it's a great idea. Not particularly appealing to you or me or anyone reading this blog, but it will make things much easier for the mainstream public. Much easier to tell my mom that it's ok to upload pics to Google Photos, rather than some obscure Picasa service.

  4. What do you mean by Blogger could be redesigned. There is already a redesign people are anticipating (, and Google has yet not kept their promise of revealing it to the users.

  5. and what will with for ex i have blogname ex.blogspot it will be ex.googleblog

    i cant understand why

  6. @Admin: I think they'll keep the original url or it will redirect to the new url if they decide to change it. It's so simple that they'll certainly do it because otherwise the blogs will lose visitors and the page rank will also be affected, not to mention tons of links pointing to the blogs.

  7. Been waiting long time for Blogger Profile to merge with Google Profile. Blogger Profile has bugs with photos since several years.

  8. I was thinking of it before and ithink it will be good