An unofficial blog that watches Google's attempts to move your operating system online since 2005. Not affiliated with Google.

Send your tips to gostips@gmail.com.

August 13, 2012

Google's New Favicon

Google has a new favicon that looks like the icon from Google's mobile search apps for Android and iOS. The same icon was also used for the Google Search app from the Chrome Web Store.

Most likely, Google wanted to use the same icon irrespective of the platform so that it becomes instantly recognizable.

Here's the new favicon:


... and the old favicon, which was launched back in 2009:




This screenshot shows the first three Google favicons. As you can see, the new favicon has a lot in common with the second favicon used by Google. "We felt the small 'g' had many of the characteristics that best represent our brand: it's simple, playful, and unique. We will be looking to improve and enhance this icon as we move forward," said Google back in 2008, when it changed the favicon for the first time.


If you don't see the new favicon when you visit google.com, try clearing your browser's cache.

{ Thanks, Arpit Kumar. }

70 comments:

  1. Maybe nice to add that the icon was spotted in February,

    http://www.seroundtable.com/google-blue-favicon-14664.html

    ReplyDelete
  2. I like it! The current one is awful. The new one looks like the previous "g" favicon but with a blue background.

    ReplyDelete
  3. I just think that, for be coese, googel should start showing their logo with the NON-capital "g", as the favicon does.

    ReplyDelete
  4. The new favicon looks like Microsoft's Metro Style.
    http://computism.wordpress.com/2012/08/14/the-new-blue-favicon-2012-of-google

    ReplyDelete
  5. Because Google has shown in the past to be very slow with updating logos and favicons across their various services and sub-sites, time will have to tell if this favicon is for Search only. My almost-sure bet is Yes. This fits in their model of "We're no longer just a search engine" brand-meme, which had been evangelized for about 5 years before the recent signs of wanting to make it known to the broad userbase, filled with the type of people who google a few things a month.

    ReplyDelete
  6. ...which I now realize is a verry funny way of saying: gradually, they're making the "Google isn't just a search engine" known to EVERYBODY. The colored favicon, zooming in on the 'g', is the company brand; This white-in-blue favicon is for Search and Search alone.

    ReplyDelete
  7. that's fresh look, more full stylish :D

    ReplyDelete
  8. A minimal "metro" style favicon. I like it very much :)

    ReplyDelete
  9. The new favicon is less noticeable and less artistic than favicon from 2009.

    ReplyDelete
  10. In Ubuntu it's still old.

    ReplyDelete
  11. Just noticed it, could be a little more creative..looks like something the design pulled out at the last minute to save their skin!!!

    ReplyDelete
  12. The Google favicon is one of the most widely recognised favicons on the web (no surprise given Google’s dominance).

    But from today onwards visitors to the Google homepage (in most territories) will notice a light-blue emblem in the corner of their tabs, URL bars, and other favicon savvy places.

    The new favicon replaces the ’multi-coloured’ tile introduced in June 2009.

    ReplyDelete
  13. Oh yeah.. Since morning i was feeling like something is changed.. hehe.. NICE :)

    ReplyDelete
  14. Awful new favicon :(

    ReplyDelete
  15. I love it! Now I can quit using that Greasemonkey script to change it to the 2008 version on FF...

    ReplyDelete
  16. I don't like it... I think the different colors are their trademark and they should have stayed with that idea. The blue does nothing to strike up GOOGLE in my mind. Just my 2 cents...

    ReplyDelete
    Replies
    1. same observation here. they should have sticked with the multi-colored favicon. the blue one looks off and old.

      Delete
  17. Bad improvement.
    On my 1920*1080 screen it seems "8" not "g" :(
    The old one was very cool and unique.

    ReplyDelete
  18. Love it! Easy on the eye.

    ReplyDelete
  19. It's the same as the iPhone app icon...

    ReplyDelete
  20. Many people don’t know the significance of the lower case “g” for Google’s favicon. It changed from the original upper case “G” to the lower case one to closely resemble the symbol for infinity (∞). A googol is a massive number, and the name Google — a play on that word — symbolizes the massive quantities of information that is indexed by the search engine. Because of this, the last past two favicons have been lower case and the new one is no exception. In fact, the icon closely resembles the second favicon only inverted, and even more so resembles a design that Google passed on when the second iteration was decided on.

    ReplyDelete


  21. I hate it! I am a small icon with no text label kind of person, with a lot of icons. it blends too much. right now, I have seven icons with blue. I relied on the multicolor scheme to find it quickly. ugh! however, I do see the connection to the google search app favicon.

    ReplyDelete
  22. Google's older Favicon was much recognizable than the newer one. May be because we got so used to it. Will take some time to get used to the new "blue g' instead of the older 'colorful g'.

    IMO i still vote for older favicon.

    ReplyDelete
  23. Google favicon just got boring...

    ReplyDelete
  24. I have noticed this today in the morning and two hours later I see your article. Cool :)

    ReplyDelete
  25. While I understand the change (the old one was too cluttered and didn't scale well to the size used in tabs and junk), it's just not Google without the rainbow!

    It doesn't look as fun or happy anymore.
    Maybe they could've lightened the colors a bit so they blended better? And centered the g like it is in the new one. Basically, making it like the new icon, but with Google colors that are lightened up.

    ReplyDelete
  26. Reminds me at first glance like the Skype icon. I hate it!

    ReplyDelete
  27. I prefer the multi-colored off-centered icon they were using. The new one is bland. The multi-colored one was unmistakable and easy to recognize. For those who think the new blue icon looks more modern, I bet if the blue icon was the old one and the multi-colored one was new, you all would be saying the new one is hipper.

    ReplyDelete
  28. The new google icon is NOT good. It looks like a white 8 on a blue background. Anyone who believes this is better than the instantly recognizable old icon is a fool. Who decided that everything involving the internet or computers should be blue or grey? I’m sick of this obsession with blue. Blue icons, blue websites, blue desktop themes… ENOUGH!

    ReplyDelete
  29. To be honest, the shape of the new icon is better than the 2009 version, it's a lot clearer and less cluttered, they know what they are trying to show, and that's good.

    However, the color of the new icon is very ... empty. The color of the old icon is a lot more creative and shows a brighter side to the personality of google, a bright personality that apparently is fading away as time passes.

    IMHO, it might be better to use the shape of the new icon, but somehow use the color scheme of the 2009 icon and incorporate it into the new icon.

    ReplyDelete
  30. Its very nice..outstanding from others.

    Keep changing.. Keep Googling.

    ReplyDelete
  31. I like the old one. this one is too distracting and obnoxious

    ReplyDelete
  32. wow .. nice icon .. i like blue color ..

    ReplyDelete
  33. A white letter in a blue box. Haven't seen a logo like that before. That really stands out. not.

    ReplyDelete
    Replies
    1. Siiting next to the Facebook favicon in my tabs makes it look weak.

      Delete
  34. It is stupid, now I mix Google blue favicon with my Facebook (dark blue) and Twitter(light blue) tabs, and I search a lot...and can't differentiate between those 3.

    ReplyDelete
  35. Google will never change the simplicity of its homepage but can only change colors of designs and doodles..........that's creativity in a subtle way.

    ReplyDelete
  36. I think that it is very good. G - like gaming, it's like my blog. Cheers Google!

    ReplyDelete
  37. the new google favicon is so not google. stick with the multi-color one! mcdo would never change its red and yellow scheme.

    ReplyDelete
  38. hate it. too many blue favicons out there. the simplicity is fine, but the wrong color.

    ReplyDelete
  39. new google favicon is looking cool blue...

    i like it ....

    http://www.hottybuzz.in/

    ReplyDelete
  40. Honestly, I prefer the old (4-color) icon. The reason is the new one feels too "soft" to me and doesn't stand out very much. For me, google tabs are like hubs; I have many other tabs branching out after them as search results. Therefore I like them to really stand out and be noticeable amongst all the other various tabs. The new one fades too much into the background visually, and makes it difficult to relocate the last google tab at a glance. Sure, it's just a few extra milliseconds of looking, but every fraction counts when you're a developer and you're in the zone.

    ReplyDelete
  41. Without the rounded corners, it fits right into the Microsoft Metro..-- Windows 8 style. Strange choice to go with a single color, even worse picking Windows 8-like blue...

    ReplyDelete
  42. this is only favicon? whats wrong with you all people? -_- doesnt affect to your search

    ReplyDelete
  43. Kızlık zarının kanamasıyla ilk ilişki olduğu düşüncesi çok yanlış bir düşünce olup Tıp'a aykırı oldu bilinmektedir. Bazen doğuştan kızlık zarının olmadığı da bilinmekte fakat esnek olması sebebiyle de kanamanın olmayacağı bilinir.

    ReplyDelete
  44. Plaka sorgulama (konrol) aracınızın Trafik, Vergi, Ceza Borcunuzu vs... gibi borçlarınızı rahatlıkla hızlı bir şekilde sorgulayabilirsiniz.

    ReplyDelete
  45. I don't have that "Spy Guy" icon in my choices that is showing in your browser photos. I think I prefer the color favicon

    ReplyDelete
  46. The colourful 'favicon' was much better for identifying open searches and quickly switching between tabs when you have a large number open (when doing research for example).

    This subdued blue version appears too similar to many on other sites. Perhaps its fine on a phone where you don't have to distinguish between multiple pages, but not on larger screens.

    It's generic, less personal and less fun. Less like Google.

    ReplyDelete
  47. here's a Firefox/Chrome add-on that gives us the old favicon back:
    https://addons.mozilla.org/en-US/firefox/addon/google-favicon-2009/

    ReplyDelete
  48. Everyone moans about change - the old one will be forgotten in a few months!

    ReplyDelete
  49. Marriage Handbags or purse:
    In the Marriage the small and shining purse is best option, The Brand Lanvin bag has the best hand bags and bag for this memorial occasion and Lanvin handbag. Lanvin Nappa Leather Metallic Happy Tote Bag Black with the iconic diamond shaped stitching is the best options for women to purchase for marriage.Please click www.lanvinhandbagstore.com

    ReplyDelete
  50. Good information. Keep sharing more posts.

    ReplyDelete
  51. They ahave to change the favicon everyday !!!

    ReplyDelete
  52. I like the favicon! It's simple but to me a good favicon is. Great work G!

    ReplyDelete
  53. As mentioned, looks like a white 8. Definately NOT worth the change.
    Best they had was their big red G.

    ReplyDelete
  54. I did notice it the other day and thought it had changed.

    ReplyDelete
  55. I like the old one because, for me, Google is colorful and powerful, too.

    ReplyDelete
  56. How is it that the 'g' favicon appears even in non-google sites!! This is source for confusion, especially when one has a many tabs open in a browser, and relies on the favicon to differenciate sites.

    Someone at google has done a shoddy job.

    ReplyDelete
  57. I didnt like the icon a bit. Its hard to distinguis if your blog post is having number of icons from different social sites.

    ReplyDelete