The new UI is a lot simpler and focuses on managing alerts and creating alerts with one click. The old Google Alerts homepage exposed a lot of advanced options, which are now hidden. There's a long list of alert suggestions: companies, people, countries, musical artists, industries, places, athletes, as well as your name and email address (the "me on the web" section).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTiOhzzhVA9SeJGfQIpCjleSHIDm9fGES5h0AtPeZfe0Z4j_Iz0y-vBPbzYHFCuWUdhDukeSNM__PVmLhzFXEk7rmqJcNclthTeyVuu5EJIMGq-47K_XjzqOvIJYu8mQofk55vLA/s1600/new-alerts-1.png)
For example, you can type "Google" in the huge input box at the top of the page, click "Create alert" and that's it. Google shows a preview, so you can see what results you may get.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zs3SmdDECPDGX7eX4abTJdJSkrZ0Izrf6CjVZc3WyGG98l13ndMSJ01btkoskCysGzsI8vADHXj7tvf3jPezMrF_fYGL-BzRqnQku4qZjCFGkBvDNpaf6uny9E-qp61fPbl2LA/s1600/new-alerts-2.png)
There's a "show options" link that shows the advanced options, so you can choose sources, language and region, how often to send alerts, how many results to include and the delivery option: email or feed. The nice thing is that Google remembers your options and it uses them the next time you create a new alert.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI3ru3seFh7G-sA8WRBGhiZDL3tkTsHkDyON60HaoiaRC9_sI4_TWnH9MWpx8fP0fmm9lCWASFhcq8Qo1eheMAgw-JvbdLjZZc2xOpeAnYrMPdsdrBgyInIz7Qfks2IYzwBJgwHA/s1600/new-alerts-3.png)
Google Alerts lets you edit or delete alerts and shows a special icon for feed alerts.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFpyOLCWLVxVyMp3a0Xt5Xv3ULnKiYGmnzaIGQuuxBp7lsoAw3kMXjbd2ArjZtOYla-mpUMqBTwxXqw__osId5fQaBM6dxBqQAhKXtGRYlW_lgFKEShQtP6NybBPnQmZDRtxB7jw/s1600/new-alerts-4.png)
Here's the old Google Alerts:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwNJhb1LxK07ZE5WhLje990UU6UDakG36FRflRvLcE9_y2np3jVxtYtwXzrfSigj9wfn3QGc-CF6uHq6Wor12Cqr_YDUeLeQWhSmxCyJeaFf4gQKUn6C8K17bC2YlZkw4DXIGv2w/s1600/old-alerts.png)
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