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November 18, 2009

Google Tests Featured Ads

Search Engine Roundtable spotted a new flavor of Google AdSense ads: featured ads. The ads include a yellow star similar to the one used for bookmarks in Google Toolbar, Firefox and Google Chrome.

According to the description from "Google in your Language", the message is used for "an ad that is determined to be particularly likely to be useful or relevant for a user".

I wonder if the new feature is related to Google's interest-based ads, which "associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. [Google] may then use those interest categories to show you more relevant text and display ads."

{ The first screenshot is licensed as Creative Commons. }

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