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January 24, 2012

The Story Behind Gmail's Logo

If you've ever wondered who designed Gmail's logo, Kevin Fox has the answer:
Dennis Hwang designed the Gmail logo. At the time, Dennis designed virtually all of the Google doodles and he did a lot of the new logo work as well.

The logo was designed literally the night before the product launched. We were up very late and Sergey and I went down to his cube to watch him make it.

The initial version used the same font as the Google logo (Catull), but Catull has a very awkward 'a', so Dennis decided to use Catull for the 'G' to tie the brand to Google, then cast the others in a cleaner sans-serif (Myriad Pro, if I recall correctly).

Another ex-Googler, Douglas Edwards, confirms the story in his book "I'm Feeling Lucky: The Confessions of Google Employee Number 59":

Dennis Hwang spent the day before the launch coming up with ideas for a logo and trying to make it work in conjunction with the clown-colored Google brand. (...) Even after four years at Google, I found it astounding that one twenty-something guy was sitting alone at his desk, sipping tea and developing the main branding element for a product to be used by millions of people - the night before it was scheduled to launch.


  1. Nice timing.
    I was trying to explain this to someone the other day that was wanting to spend many thousands on their branding for a small site.

  2. That's a funny story. Thanks for sharing the history of Google. Kind of giving us an insight as to how it became this huge. :)

    Great post!

  3. Great story, very useful for young designer

  4. I'm very sorry for google...

  5. A very unprofessional process and result.

    I hope young designers and other companies understand this.

    Google can invest in quality design so why just take a jack it?