"If you meet the eligibility requirements, you can get a custom URL for your Google+ account or page. This means you can choose one of the custom URLs Google preassigns to your Google+ profile or page. Depending on the preassigned custom URL, you may also need to add a few letters or numbers to make it unique to you," explains Google.
For profiles, you need 10 or more followers, an account that is 30 days old or more and a profile photo. For pages, you need to link your page with your site or use Google+ Local and verify your local business.
Pages get Google+ URLs that are based on the site's URL. I got google.com/+GooglesystemBlogspot, but I haven't enabled it. Maybe Google will provide more options in the future.
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"Once you meet the eligibility criteria, just visit your profile or page to begin the claiming process. If you don't see the option yet, don't worry: we're expanding availability throughout the week, and you'll see the in-product notice as soon as your custom URL is ready," informs Google's Otavio Silva.
{ Thanks, Tolis Nubis. }
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