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September 10, 2013

Google Tests a New Logo

Not only Marissa Mayer and her team at Yahoo worked on a new logo. Google also tests a new logo that's flat, minimalist, fresher and reduced to its essence, as Sir Jonathan Ive would say.

Here's the existing logo from the Google homepage:

This reminds me of Chrome, which switched from the original 3D logo to a flat logo back in 2011. "We're working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system," said Google at that time.

Update: The Verge reports that "a person familiar with Google's branding [says that] this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well — such as on printed banners or other corporate use cases."

{ Thanks, Rubén and Artem. }

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