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November 18, 2014

Mobile-Friendly Label for Google Search Results

Google tested various ways to highlight if search results are optimized for mobile devices. Some of the experiments displayed icons next to mobile-friendly results, other experiments placed icons next to the results that aren't optimized for mobile devices.

Google announced that it will add in the coming weeks a "mobile-friendly" label next to the mobile search results that are optimized to be viewed on a mobile phone. Google will only add this label if the pages don't use plugins like Flash, if text is readable without zooming, content is properly adjusted so that users don't have to scroll horizontally or zoom and links are placed far enough apart so you can tap them.

There's a page that lets you test if a site is mobile-friendly. Google also has some articles that help you create a mobile site.

I think that adding a small icon is a better idea than using the label "mobile-friendly" next to search results. It uses less space and it's easier to find mobile-optimized results.

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