Google and Nike launched Joga, an invitation-only social network for football enthusiasts. “Joga bonito” means “play beautiful” in Portuguese
“Joga is unique, because it's an organically growing network of trusted friends. It is one of a kind network that focuses solely on a common interest around the game of soccer. Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.”
Joga is based on Orkut, a social network very popular in Brazil.