This year's Google prank isn't Google Browser or Google Rooms, nor the launch of Google Calendar, Google MBD, Google Health and not even the public release of Gmail. It's Google Romance.
"Ever been on a date and wondered "What on Earth am I doing with this person?" Or perhaps you wished there was a way that you could instantly find your perfect match, and then go on a date during which everything just went right?
Wish no more: Google Romance, a beta product currently incubating in Google Labs, uses cutting-edge personal search algorithms to help you find your soulmate, then sponsors your first Contextual Date with said soulmate-to-be in exchange for showing you highly relevant advertising that just might help Cupid's arrow find its mark. Does it really work? Ask our internal beta testers -- if you can find them, that is. Not a single one has shown up for work in days." (Google Blog)
"Our internal projections say Contextual Dating is going to be unbelievably huge, just a total cash cow," said Google CEO Eric Schmidt in prepared remarks placed into the notes section of an executive PowerPoint presentation and intended solely for internal use but promptly leaked onto the web and then roundly mocked on Digg and Slashdot.
Use Google Romance and "you'll live happily, and contextually, ever after."