An unofficial blog that watches Google's attempts to move your operating system online since 2005. Not affiliated with Google.

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May 18, 2006

Seven Rules For Google Marketing

Nial Kennedy photographed in February a poster with the 7 principles of Google marketing.

Results must be trackable. [Google has a very complex system for evaluating search results quality.]

Let others speak for you. [Don't boast with your great results. Let your users say they are great.]

Promote trial. [Users should try products in early stages to send feedback and improve them.]

Data. Not hype. [Products should really have added value.]

You're smart. And your time matters. [Don't waste people's time.]

We're serious. Except when we're not. [You don't need a suit to be serious.]

Big ideas move us. [Start with a great idea. The rest will follow.]

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