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July 12, 2008

Google Shows Search Volumes

Google AdWords Keyword Tool started to display actual numbers for search volumes. The tool is useful to find related keywords for search ads, but it can now be used to find the number of searches in the previous month and average for the past 12 months. For more accurate results, you should select "exact" in the Match Type column and choose appropriate values for country and language.

Google mentions that the values include the number of searches from the search network (sites like, AOL, Netscape) and they're approximate. "These approximate numbers are intended to provide better insight into keywords' monthly and average search volumes than previously provided by the tool. (...) The Keyword Tool also provides several other keyword-related metrics that can help you select highly relevant keywords to improve the overall performance of your campaigns. You can easily view data on advertiser competition, search volume trends, estimated average CPCs, and estimated ad positions for keywords," mentions Inside AdWords blog.

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