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August 11, 2009

More In-Your-Face Google Ads

Barry Schwartz mentioned last week that Google tests a new position for search ads. The ads stay closer to the organic results and they're no longer next to the scrollbar. The experiment was probably successful and the change should be visible to everyone.



Google also started to show related searches below the ads and the suggestions are commercially-oriented. It's a good way to show more relevant ads and to determine the user's intention.

Some of the ads display product listings from Google Base and Google shows a thumbnail next to the list of products.


Update. Daniel Dulitz, from Google, has an interesting comment: "It would be easy to just increase revenue. What is hard is to make ads appropriately visible when you want to see them without being in your face when you don't want to see them. People are smart -- users ignore banner ads because they've proven useless over time -- so if you just make ads more visible, without regard to their utility, it's doubly self-defeating. Very tricky business."

9 comments:

  1. I can not see any difference in position !!

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  2. Alex, I think your blog could use a note above the comment area stating "Note: Any changes to Google described above may take several hours or days to be visible to you."

    ;)

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  3. [OT for this post]

    Is this new, or have I just not noticed it before? On the second and subsequent results page of a google search, the "next" link is pre-selected - so hitting enter takes you to the next page. Using Page-down and Enter should let you shoot through results using the keyboard.

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  4. Thanks for updating all the information.

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  5. I didn't see many different, and I interest about google features, and more in adsense features, but, I see, no more different than before, just many facility given from andsense to publisher. nice info.

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  6. Its really amazing that google changes the look of search queries. I really like it. Thanks

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  7. on October 25,2009 4:13pm I think it's great that google has created adsense

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  8. Using Page-down and Enter should let you shoot through results using the keyboard.

    ReplyDelete
  9. Alex, I think your blog could use a note above the comment area stating "Note: Any changes to Google described above may take several hours or days to be visible to you."

    ReplyDelete