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November 20, 2007

I'm Feeling Lucky

Google's homepage in 1998

The "I'm Feeling Lucky" button is one of the very few things that stand out on Google's minimalistic homepage. It automatically takes you to the first search result and it's helpful for navigational queries, when there's a single good result (e.g.: [Yahoo Mail], [download Opera]). The option was included in a slightly altered manner in Google Toolbar and Firefox: browse by name instead of typing URLs in the address bar.

I'm Feeling Lucky:

Browse by Name:

Marketplace found more about "I'm Feeling Lucky" and its meaning.

"The reason it's called 'I'm Feeling Lucky,' is of course that's a pretty damn ambitious goal. I mean to get the exact right one thing without even giving you a list of choices, and so you have to feel a little bit lucky if you're going to try that with one go," tried to explain Sergey Brin.

"You know Larry and Sergey had the view, and I certainly share it, that it's possible just to become too dry, too corporate, too much about making money. And you know what I think is really delightful about Google and about the "I'm Feeling Lucky," is that they remind you that the people here have personality and that they have interests and that there is real people," said Marissa Mayer.

Even if only 1% from Google's searches bypass the search results page and go straight to the top result, Google will keep the strange button on the homepage as it has become a part of its brand. Probably the last time someone told you to click the button was to show you a Google Bomb: Go to Google, type in "miserable failure" and then press the "I'm feeling lucky" button (don't try, it won't work anymore). Or maybe you've seen the button in Picasa or iGoogle.

Jeff Atwood from Coding Horror thinks that the button is Google's number one UI mistake: "I understand this was a clever little joke in the early days of Google-- hey, look at us, we're a search engine that actually works! -- but is it really necessary to carry this clever little joke forward ten years and display it on the monitors of millions of web users every day? We get it already. Google is awesomely effective."
"I'm Feeling Lucky" boxers (limited edition)

Google will remove the button when you won't have to feel lucky to get the best results every time and when the list of links will be replaced with an actual answer.

{ via Valleywag }


  1. Still, it is this feature I use to access 80% of the sites I go to through firefox... and I really don't mind it sitting on the homepage, although I have never clicked it :P One button wouldn't look good.

  2. I don't use that button when I'm on the Google webpage. But it's very handy in the Google Toolbar. Just type a name or something like "The Shawshank Redemption - IMDb", feel lucky and there it is! Brilliant. :D

  3. There's a shortcut for I'mFL in Google Toolbar: press Alt+Enter after entering the query.

  4. When that Google Bomb still worked, it would show Bush's page in the White House's site when you searched for "miserable failure". It was the top result. But then a lot of newspapers and blogs started talking about it, and that made the White House's site go down in the search results page, so it doesn't work anymore.

  5. > Even if only 1%

    Though we got to wonder if it's indeed 1%, e.g. see my comment at Valleywag...

  6. I like the button, even if I don't use it.

    Jeff Atwood just doesn't have a sense of humor in this case. And, as for the "effort" required to skip over it, zero times a billion is still zero. Besides, people who don't use the "Enter" key to search are hardly concerned about losing time on the web.

  7. @Philipp:
    1% sounds reasonable if we combine the various places where you find I'mFL:, Google Toolbar, Firefox's address bar, links from the web. Marissa doesn't want to disclose the real number, so that 1% probably means "a small number of queries".

  8. One very interesting thing I found using I'm feeling lucky thing. Type in "French military victories" and click I'm feeling lucky button. The result is quite interesting.

    One something totally different, since I can't find a better place, does archiving reduce the time it takes to load gmail and what are the advantages and disadvantages of archiving.

  9. Gasp. I totally want Google Boxers XD

  10. well , i always use google & i have g toolbar too =)

    google is the best

  11. i dont know and i dont care