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April 25, 2006

Google Mobile Search Used Mostly To Find Porn

Google released some interesting data about Google mobile search:

1. the top five Google mobile search topics are: porn, entertainment, telecom, local services and games.
2. one in five people searches for porn.
3. one in five people enters web addresses in Google search box, using Google as a mobile proxy.
4. the number of characters used in a typical Google cell phone search query is almost the same as in searches from PCs.
5. it takes one minute, on average, to enter a search term and get results.

The study has been conducted on a million Google mobile phone queries and it will be presented tomorrow at the CHI 2006 conference in Montreal.

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