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September 12, 2006

Secret Feeds in Google Video

Feed logo designed by Matt Brett Here's a little Google Video secret. If you add "&output=rss" to the URL of a search results page in Google Video, you get a RSS feed for that results.

For example, if you search for "apple", the address of the search results page is Now append the output parameter and you'll get, a feed you can add to your favorite feed reader, so you can track the best videos about Apple. If your feed reader supports enclosures (like Google Reader, for example), you'll be able to play the video from the reader. Otherwise, you'll see a thumbnail and you can click on it to see the video.

You can also search for labels (tags) like this "label:matt cutts" and add the results to your feed reader, in case there's a new video created by Matt Cutts. As anyone can label videos, there's always the danger of spam labels, so not all the results will be accurate.

Labels can also be used to create rudimentary playlists: invent a long string like "videos from my favorite pop artists" and label your favorite videos. Then do a search for "label:videos from my favorite pop artists", add the output parameter and use the feed the way you want it.

Google Video shows on the homepage only the feeds for some sections (popular videos, music videos and others), but you should know that every search means a new feed.


  1. I use the &output=rss parameter a lot with Google Blogsearch. If, to stay within the topic, you only want to subscribe to my own writings about RSS technology from my blog CleverClogs and not to other stuff I publish there, then run this search and you'll notice that there are a couple of Atom and RSS hyperlinks on the left. Also note the auto-discovery icon in the Firefox address bar (assuming) you use Firefox as your browser. You can even set the desired number of results (10 or 100).

    Indeed extremely useful technology. Great find.

    BTW, you can't use &output=RSS with a regular Google search. I think it's feature #1 on any RSS master's wishlist....

  2. Great find! Heh heh... even those of us who work for Google aren't aware of all the cool tricks and "hacks" :-)

    Thanks for sharing...

    (off to add some keyword-based video feeds to my reader...)

  3. check out we show lots of RSS tricks. Want a video stream from youtube based on a keyword.

    we will be launching video RSS support soon for outlook and express in the coming days.

  4. that means you can even add google video to your site using rss feeds... great.
    seo software reviews

  5. bad news :(
    looks like google stopped embeding videos in their feeds

  6. I can search images and add thumbnail to rss feed?