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May 8, 2009

Chrome Ad in the New York Times

Google bought a large expandable ad in the online edition of the New York Times to promote Google Chrome. The ad lets you play the 11 Chrome-related short films recently uploaded at YouTube.

Here are some of the reactions on Twitter:

patrickbeeson: "Saw a monster ad for Google Chrome on the front of this morning."

jlopezvalcarcel: "Google bought a display ad on for Chrome. Quality content wins the day. Automated algorithms can only take you so far."

sydneyskybetter: "If an ad for Google's Chrome browser is going to take up 80% of, the least they could do is offer a version for mac."

brooksjordan: "Man, Google has a cool ad/micro-movies abt Chrome on the NYTimes right now. I can't take a screenshot 'cause it only plays on hover."

Google Chrome is the most advertised Google product: you'll often see it promoted on Google's homepage, on YouTube, LinkedIn and other places. Word of mouth worked well for Google's search engine, but it's probably not enough to make you change your browser, especially when you don't even know what a browser is or when you think that the Internet is a blue icon on your desktop.


  1. I'm not convinced until they release a polished Linux app.

  2. One word: Linux.

  3. Google needs a public service announcement that explains what the Internet is.

  4. I think there is something inherently foolish in the idea of spreading a new browser which has, as a natural potential target, that kind of internet user which is more... how to say... web-literate? Well making a browser typically appealing to people who are typical mac or ubuntu users without making a mac or linux version of it...

  5. The videos are pretty unique ;)

  6. is it true that chrome is not available for linux? this is shocking!

  7. Never let it be said that MS doesn't have at least a few good minds in their marketing/product naming department. "Firefox" doesn't scream "Go here to get on the Internet" and neither does "Chrome"... Internet Explorer, however, makes perfect sense as the program you use to explore the Internet.

    Of course, I thought this same name recognizability would work for HD-DVD as it just seemed to make sense that if you wanted to watch a High Def. movie you'd want an HD-DVD... I mean, really, what the heck is a BluRay? Though I suppose had it been allowed to play out in the consumer market HD-DVD may have won. Sony must have learned their lesson :).

    Not that every product naming decision MS has made has been a good one... I mean seriously, Windows the eXPerience? What kinda of crap is that? Or Vista? Please. They must have fired/lost their smart product namers years ago.

  8. A new way to get online, if your a windows pc!!!