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June 18, 2009

Blogger Starts to Show Ads

Blogger started to display a block of contextual ads after publishing blog posts. Until now, Google's blogging platform didn't include ads and it was only monetized by making it easy for publishers to use AdSense ads.


It seems that Blogger followed the advice of Evan Williams, the co-founder of Pyra Labs, Blogger's parent company: "Put Ads in the App Interface: For example, the published landing page alone must get millions of views a day. And it's the perfect point for someone to go elsewhere. See if you can target it off what they wrote about. No one will mind (much). And strengthening your revenue story will strengthen your position in the company."

15 comments:

  1. When you look at all of the empty space that was there, and think about the points made in this article, it's a wonder that this wasn't done earlier.

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  2. If I see some ads in my blog it's time for me to get into another stuff

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  3. @Doson
    But they won't be on your Blog, just on the Published pages.

    Chances are you won't be doing much after publishing, and who knows, you might actually find something interesting, especially if they actually related the ads to what you just posted.
    I have personally found some of the most useful software through ads.

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  4. I think you've got too many ads on this blog. Try to be more subtle.

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  5. It`s time to http://feed.admuncher.com it just loves to munch ad`s on any windows PC and any browser :)

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  6. Yah.. I have noticed this yesterday when I was posting new content.

    Goolge also made an important change in their popular social network ORKUT by swapping the positions of google ads and friends list in users homepage. This change might have already grabbed the attention of many orkut users and thus benefited lot of advertisers.

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  7. This change might have already grabbed the attention of many orkut users and thus benefited lot of advertisers.

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  8. Ads by Google at published also does not affect the blog. Do not worry yet! Blog is still normal. Thanks for your post!

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  9. Let's wait until the next phase of this change, we can not say anything now as everything behind this strategy is not clear yet.

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  10. But it wont be on your own blog, its will be only displayed on public pages.

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  11. Email to use in blogger is automatically intended for adsense. You can not use gmail for blogger if you sign up adsense out of blogger.

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  12. I have ad blinders, I have gotten where when I look at a page I don't even see the ads even if they are there.

    As far as ads on the actual published blog, THAT I have a problem with.
    That would probably rate a whole blog post.

    Ken Lawson

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  13. Yeah. Don't hold anything against them for doing this, but holy heck..how much money do you really need to make.

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  14. I think it's pretty distracting for me as a blogger to have that kind of ads on my panel, but hey, they owned everything! :)

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  15. Never tried this before cause google ad-sense keep rejecting me :(

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