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April 23, 2010

Two Beautiful Ads for Google Chrome

Even if you don't like Google Chrome, you have to admit that the ads promoting Google's browser are well-crafted. Take, for example, this ad for Google Chrome extensions, which promotes a modern technology using old-fashioned cinematic tricks.

"In keeping with the rustic feel of the ad, the music used is Fats Waller's (Do You Intend to Put an End to) A Sweet Beginning? To keep the explanation simple, ad agency BBH New York has used rudimentary mechanical images, such as a bird popping out of a cuckoo clock and tweeting in the corner of a computer screen and a hamster running in a wheel to drag actual bookmarks between two computers," reports The Guardian.

A second ad promotes the built-in translation feature launched in Google Chrome 4.1. "Both [films] are un-tech-like product demos, showing the work and genius going on behind creating something that is essentially very simple to use," explained Pelle Sjoenell, the executive creative director at BBH.

{ Thanks, Fran├žois. }

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