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August 28, 2007

Gmail's Collaborative Video

The wait is over. Google launched an interesting challenge last month: "Help us imagine how an email message travels around the world."

"A few of us on the Gmail team came up with an idea to stitch together a bunch of video clips that all share one element: someone hands the Gmail M-velope in from the left of the screen, and hands it off to the right. Put them all together, and they form one long chain of hand-offs," detailed the Gmail Blog. The number of responses was impressive: more than 1,000 videos that included Gmail's M-velope logo. Google selected some of the best videos, edited them and created a final video that showcases some of the most important values behind Gmail: creativity, collaboration and fun.


  1. omg, 0 comments ?
    well, let me then say that this video rocks!!

  2. An interesting post about this video from a marketing perspective:

    << The Gmail video shows what can happen when your brand is a proactive part of peoples’ lives. You want your brand to be an engine for discovery, for play, for breaking free from dull routine and repetition. After all, a brand is a joint venture—running on customer feet. (...)

    Fresh brands are plastic, too, made to be shaped and molded and bent to new uses, so they can run with customers into new markets. Brands locked away in a showcase, or barricaded behind walls of lawyers, grow pale in a hurry. >>

  3. The swing dancers on the thumbnail are Ann Mony and me (Alain Wong). We were lucky to be selected. We're proud to represent Lindy Hop and Montreal. Gmail is soo cool!

    Here's our original video response:

    My blog post about the video:


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