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June 21, 2006

Pay-Per-Action AdSense

David Jackson reports he got a mail from AdSense team that invited him to test some "ads that are compensated based on a Cost-Per-Action [CPA] basis".

What does this mean? You get paid if someone clicks on the ad and performs an action (like buying the product). These ads won't compete with the regular pay-per-click ads and will be on a separate network.

I think a product should be really good and very well promoted to make me buy it the first time I see an ad. Most people compare different products and read reviews before making a purchase.

{ Via Blogoscoped. }

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