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February 21, 2008

YouTube Presents Itself to Advertisers

Despite the fact that Google paid $1.65 billion for YouTube, the most popular video site on the web doesn't make a lot of time. Google tried to find ways to monetize YouTube and chose overlay ads (or InVideo ads) because they're more user-friendly than other formats. Instead of being forced to watch an ad before playing a video, the overlay is triggered only if you click on a small animation displayed at the bottom of the video for 10 seconds. Google made the overlay format an option for other video sites, as well.

It's interesting that YouTube shows ads only for videos created by partners (media companies, popular video creators), a small portion from the total number of videos uploaded daily.

Here's a funny video targeted to the potential advertisers on YouTube that explains how you can advertise on YouTube and why you should:

The YouTube community watches hundreds of millions of videos every day, more than any other TV network, cable network or social network combined. YouTube isn't just about media impressions, it's about the choices people make to be entertained, educated, inspired. It's about tiger vs bear. It's about sharing.

Think of YouTube as the world's largest magazine rack. If it's of interest to somebody, it makes its way here.

YouTube thinks there's a misconception that the site is just about user-generated content and mentions that advertisers can place their messages next to high-quality content that won't diminish the value of their brands.


  1. "the most popular video site on the web doesn't make a lot of time"

    time = money (I guess)

  2. Video/graphical ads? Google? I thought they didn't go together...

  3. I have always loved, even before it hit the mass media.

    I think google did a good thing buying Youtube, becuase apparently it wasn't making any money at all, to many overheads.

    Google have made it faster.

    Thanks Big "G" :-)

    Colin P.Davis MBA '79
    Charter University
    (Formerly 'British Honduras International College')