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May 21, 2009

Ads in Google Suggest

Google Suggest has been recently updated to include top search results and search buttons, but the most surprising additions are sponsored links. Here's how Google explains why you'll sometimes see ads below the suggestions:

"Similar to the navigational suggestions, sometimes we detect that the most relevant completion for what you're typing is an ad. When an ad is shown, we mark it with the text "Sponsored Link" and a colored background, as on the results page."

The updated Google Suggest will have an interesting side-effect: you'll see the search results pages less often. Google saves you a few clicks by suggesting search results directly from the homepage, much like Google Chrome's omnibox, but monetizing the suggestions seems out of place. The ads draw attention from the list of suggestions, they're unnecessarily large and they clutter the interface.

Hopefully, Google won't show sponsored links in the list of suggestions very often and Google will focus on adding useful suggestions like: unit conversions, results from Google Calculator, facts etc.

Side notes:
* I don't see the ads in Google Suggest, so maybe the feature hasn't been publicly launched yet.
* Is this the first time when Google shows third-party ads on the homepage?


  1. *nods* They need to remain minimal, although their unlikely to affect me anyway as I tend to go directly to results pages

    That example seems pretty relevant, though :-)

  2. google is try hard to get revenue from every single bit of its feature... hmmm recession blues..

  3. Hi Alex,

    I know that many internet users actually google website (i.e. if they want to go to, they enter twitter in google search box).
    Therefore, Google can directly make money from such usages by "forcing" users to click on ads if they want to directly go to the website ?

    what do you think ?

  4. I think this is only fair. They're reducing the number of times people see the search results page, and they're bound to lose a lot of revenue because of this. (less search page views = less ads shown).


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