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March 14, 2010

Google Explains its Core Businesses

Google tries to explain in three beautiful videos the main principles behind its three core businesses: search, ads and apps. "Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time," according to Google.

How Google search works: Google creates an index of the web pages it can find and it returns the most relevant results by evaluating more than 200 quality factors. Google's search results are impartial, they're clearly separated from ads and they're returned in less than half a second.

How Google's search ads work: when you do a Google web search, you see ads only when they're relevant. Ads complement search results by offering useful information, especially for commercial queries. Google's ad system is designed to rank higher the ads that are actually useful.

How Google Apps works: it's an online suite of communication and collaboration tools. All the applications and all your data is stored online, so they're not attached to a specific computer. There's nothing to download or install and you can access your files from almost any computer or mobile device.

Sometimes it's difficult to explain the things you are working on because they're familiar to you and they seem obvious. For example, a common misconception about Google search is that Google actually visits all the web pages every time you perform a web search. Of course, that would be extremely inefficient and you would no longer see the results almost instantly.


  1. Well, My only question is: Why are they telling this to the masses ? Are they trying to hide something that we don't know by convincing us their business model using these videos ???

  2. yep... agree with Tommy

  3. Or because this is the way google search works *and* they want people to understand better what's going on. Almost every criticism about google i've heard is ridiculous. Even the colours of their logos seems like reason to think they are conspirating something. You see by the nature of the criticisms that the critics just want to criticize anything. But they turn out to be ridiculous because *actually* google does not have too much to criticize. So then we must see something really bad in an educational video. Kind of elucidating that.

  4. This is a great article and really helps me understand google better which is important to me and my business. Thanks!

  5. I am not fooled by their pitiful openness and transparency. Any and all information that they disclose about themselves is clear evidence that they are hiding something sinister. </sarcasm>

  6. That basically explains it all. But of course are things that they don't want us to know... but those fairly trivial things to most people.

    If you are a billion dollar company and depend on the tera bits of information for your business...

    Would you let people know what really happens under the hood?
    and when did microsoft let people see the source code of Windows/MS Office? I guess those are things that makes them a very intriguing company.

    As simple as the web site looks like.. I think that really happens behind the scene is something that a "mere mortal" can understand.

    Just my two cents!!

  7. I love and I respect Google. My relationship goes beyond any other business entity in my life.

    However, any business that has to explain what it does, for me, raises more questions than it answers.

    It may seem overly simplistic but Google solves more problems than anyone else. Which is a robust core business.

    Unprecedented even.

  8. This is just another April Fool Prank!

  9. Actually Google do quite amazing job with the search algorithm. I cant even realize how more accurate can it be ... maybe thats why i dont work in Google :) hehe , anyway. Dont think Google must reveal their ranking criteria - ever. Because now 50% of the sites on the web are dedicated for SEO reasons and 50% of the content and articles are because of the SEO not because someone looove to run his own , special and unique site. And if google reveals its 200 quality factors everyone will start to make their sites not because they like to do it , but because of this 200 ... my opinion ...

    Admire you Google guys and come oon start Chrome OS already , we cant wait :) Bye

  10. Tommy... that is the most paranoid thing... Google believes in Open Source, Transparency, honesty and freedom... It's only natural they would stand before you with all honesty about themselves... what other company does that? What other companies are completely proprietary and secretive about their work? What do you trust more? Use your heart, not your paranoid mind.

    People who hold your information, but are open about it are much more attractive to me then people who intake your information and are secretive about their work.

  11. I'd also mention Google donates a significant sum of money to the Mozilla foundation; their principles are below, copied from the Mozilla Manifesto available via

    1. The Internet is an integral part of modern life–a key component in education, communication, collaboration, business, entertainment and society as a whole.
    2. The Internet is a global public resource that must remain open and accessible.
    3. The Internet should enrich the lives of individual human beings.
    4. Individuals' security on the Internet is fundamental and cannot be treated as optional.
    5. Individuals must have the ability to shape their own experiences on the Internet.
    6. The effectiveness of the Internet as a public resource depends upon interoperability (protocols, data formats, content), innovation and decentralized participation worldwide.
    7. Free and open source software promotes the development of the Internet as a public resource.
    8. Transparent community-based processes promote participation, accountability, and trust.
    9. Commercial involvement in the development of the Internet brings many benefits; a balance between commercial goals and public benefit is critical.
    10. Magnifying the public benefit aspects of the Internet is an important goal, worthy of time, attention and commitment.

    As most know, Mozilla also develops and releases:
    1. Firefox Browser
    2. Lightning/Sunbird/Thunderbird - E-mail / Organizer Applications
    3. a Linux Deviation (Red Hat) and Wine, which ports Windows Apps to Linux.

    All of those products COMPETE with Google's own software and webware applications, with which Google advances their Ad services.

    How many companies sponsor their own competitors?

    Their own manifesto includes the principle to "Not Be Evil". They espouse creating a better world as a core principle - not all companies will put making a profit and making the world better on equal footing.

    Google's privacy policies and practices are well intentioned but sometimes blundering (The Buzz launch was a serious foul-up) and that is in part to the rapid pace of evolution on the web and simple humanity - they make mistakes.

    Somebody somewhere will end up the top dog and gatekeeper in internet search. If Google is not, who would be? Would they do a better job? Would their respect for the end-user be the same? Thinking of the alternatives, like Microsoft (What if MSNBC ran the web?), I'm satisfied with Google's position. And I trust them enough to use their services and not enough to blindly believe all they purport.

    Conspirators, advance your agendas with evidence. Don't just string up a straw man and beat him to death.


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