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November 27, 2013

Chromecast Button in Google Play Store

Sometimes you have to go back to basics, create something simple that works and constantly improve it. That's how Google Search, Gmail, Chrome and other Google products became successful. Google TV tried to solve too many problems and ended up with complicated remote controls, buggy software, browsers with blocked content, unhappy partners and disappointed users.

Google Cast and Chromecast try to solve fewer problems and are much more limited. Apps live on your phone or tablet, the remote control is your phone or tablet and Chromecast is just a way to play content on your TV.

The number of apps that support Google Cast is still very small, but they're some of the most popular apps in their category: YouTube, Google Play Music, Google Play Movies, Netflix, Pandora, Hulu Plus, HBO Go. This is about to change when Google releases the official Cast SDK and allows any app or site to integrate with Chromecast.

For now, Google continues to promote Chromecast. "For a limited time we're giving you an HD movie rental from Google Play with every purchase of a Chromecast device. It's the perfect treat to add to that special someone's stocking. At just $35 each, why not pick one up for both of you?" suggests Google Play's site. The promotion is actually "valid for any movie rental or other content on Google Play valued at $6 or less".

Sterling Alvarez noticed a Chromecast button in the Google Play Store app (landscape mode). It only lists the apps that support Google Chromecast, but it's interesting to notice that the link is prominently placed in the default Play Store section for apps.

{ Thanks, Sterling. }

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