November 21, 2006
Faster, More Convenient Holidays With Google Checkout
I don't know why, but every news about Google Checkout has something ridiculous and earthly. But the latest news is just too much: "According to a new survey conducted by Harris Interactive and commissioned by Google Checkout, 40% of employed U.S. adults say they'll be doing at least some of their online holiday shopping from work this year, with 1 in 4 of those shoppers logging on to track down that perfect gift on Monday, November 27 (57% plan to shop during coffee and lunch breaks, while 34% will wait until the end of the workday)." So 10% of employed U.S. adults will try to find the perfect gift on Monday, November 27. And Google decided to launch a version of Checkout for holidays on Monday to capitalize on this. Buyers will get $10 off purchases of $30, or $20 off purchases of $50, while sellers get free processing. And everyone will be happy. Google executives thought this holidays are the last chance for Google Checkout and they'll do everything to make their product successful. "Trying to squeeze online holiday shopping into already busy schedules, shoppers will be looking for even more speed and convenience this year. And while there are many online shopping options to make finding the right gift relatively easy, online shoppers still have to deal with hassles, such as entering billing, shipping, and contact information multiple times as they move from site to site. Google Checkout eliminates an average of 15 steps from the online checkout process, in many cases making checking out as simple as entering a single login. This can save a lot of time for online shoppers, who will visit an average of 5.5 websites for holiday gifts this season, according to the survey." Squeeze, shoppers, hassle. More speed, convenience. Happy holidays!