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January 27, 2007

YouTube Will Allow Revenue Sharing

BBC reports that YouTube will allow revenue sharing, but only for uncopyrighted videos.

YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

The system should be launched after YouTube manages to develop the content identification software that will "scan a digital file, such as an MP3 or video, and compare the electronic fingerprints to databases of copyright material". This way they'll be able to see if a video uses copyrighted material or if it's just a duplicate of another video.

{ Thank you, Adam. }

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