Google made a deal with China Mobile, world's largest mobile operator, to provide search for its WAP portal. China Mobile has 300 million users (70% share in China's mobile market).
Users are able to search for ringtones, pictures, videos, and online games on China Mobile's Monternet portal. This partnership is important for Google, which is very far behind Baidu.com.
"Mobile phone is a multimedia platform, especially in China, it is embodied by the download of ringtones and pictures. Moreover, Google regards multimedia search as the development trend for mobile search," explains TMCnet. Google invests a lot in mobile technologies and mobile search could be a good way to improve its position in China.