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August 28, 2007

Gmail's Collaborative Video

The wait is over. Google launched an interesting challenge last month: "Help us imagine how an email message travels around the world."

"A few of us on the Gmail team came up with an idea to stitch together a bunch of video clips that all share one element: someone hands the Gmail M-velope in from the left of the screen, and hands it off to the right. Put them all together, and they form one long chain of hand-offs," detailed the Gmail Blog. The number of responses was impressive: more than 1,000 videos that included Gmail's M-velope logo. Google selected some of the best videos, edited them and created a final video that showcases some of the most important values behind Gmail: creativity, collaboration and fun.

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