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November 18, 2009

Google Tests Featured Ads

Search Engine Roundtable spotted a new flavor of Google AdSense ads: featured ads. The ads include a yellow star similar to the one used for bookmarks in Google Toolbar, Firefox and Google Chrome.

According to the description from "Google in your Language", the message is used for "an ad that is determined to be particularly likely to be useful or relevant for a user".

I wonder if the new feature is related to Google's interest-based ads, which "associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. [Google] may then use those interest categories to show you more relevant text and display ads."

{ The first screenshot is licensed as Creative Commons. }

1 comment:

  1. We used to rank 6th under the search term "body image". Now we don't show up period. I also noticed we are no where to be found on google search unless we type in the name of our site and blog. I even cut and pasted all the tags for one article and still it didn't come up. Most of our traffic for blog and site came from search engines. As of late that traffic is down 35%. I noticed google doesn't have the sponsored ads at the top like it used to. Any changes/addition to Google that could explain for why this has happened? (I also am using the latest version of Firefox).


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