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May 23, 2007

Technorati's Authority

Technorati made some changes this month to show it's more than a blog search engine. "Technorati continues to grow well beyond its roots at the leading blog search engine; increasingly, we are the main aggregation point for all forms of social media on the Web, including blogs, of course, but also video, photos, audio such as podcasts and much more", noted David Sifry last month.

The site also introduced a score for each blog that measures the "authority". The pretentious name has one purpose: to cover the real meaning of the number. "Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has," explains Technorati's blog. So each blog that links to me (no matter if it's a spam blog or Slashdot) increases my authority with 1. Imagine what would happen if Google's PageRank was proportional to the number of links to a page in the last 6 months: the top search result for most of the queries should be a page from or, sites that would have the PageRank 100,000. It would be easy to increase your PageRank: just create a new site that links to you; it's as important as a link from New York Times. But fortunately, Google found a better way to rank web pages:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

How Google Blog Search ranks results


  1. OK. I give in. It's awfully late (in England) and Technorati is down (BRB).

    Please, please put me out of my misery.

    Who is #1 ? [Is it my blog ?]

  2. Technorati is down? What a surprise.

    # 1
    Authority: 28,106

    They realized one year ago that Google is not a blog and they removed it from the hierarchy. But you can find any site; just go to:


  3. Google's page ranking system seems the most fair. At the same time, it seems the hardest to cheat.

    You have to work at getting your site noticed by Google.

    Like this:


  4. Well this sort of explains how my blog's rank has hovered up and down 1 or 2 points in authority over the last few weeks. Interesting. Thanks for the post.

  5. Well to be honest I do find the authority to be highly valid. I have been seriously trying to boost my technorati authority. It is not that easy.

  6. Right now technorati seems to be doing fine in my veiw. My blog has gone up in the past few weeks.

  7. I have no idea how to get authority . It seems vague

  8. I have no clue how to get authority . Can someone help me and somehow provide an example or go into more detail or just somehow provide authority if theyre able to on one of my blogs ?

    help ? anything ?

  9. So this helps?

  10. why my authority in technorati some kind like stucks..?and i'm really confused when i saw my ping for 15 days ago..well actually i've only ping to technorati when i've update my blog..??

    can you explain or maybe some guide to track this strange situation..thx..regards..:)

  11. Authority system has to be logarithmic and in 1 to 10 or to 100 scale to be understandable. In my opinion Google PR system is just fenomenal.


  12. I just wonder why my tachnorati authority of most of my blogs went down...hmm...any ideas?? thanks in advance!!

  13. I thought before that technorati authority is calculated through the posts that you made in your blogs...will try to find where I read it before.

  14. I am not clear about the authority Is there any way to get authority

  15. Does anyone know the top two or three methods to get the most increase in authority?

    Also, related to the subject of indexing, this looked like it might be useful:

  16. I have no clue how to get authority . Can someone help me .

  17. Great! Also technorati ranking is very important in acquiring good google pr. It will also make your blog rank higher in google blog search.

  18. I dont Know how to increase my technorati authority, it has come naturally.. Is there Anyone can give me a clue..?