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May 25, 2007

Google as a Personal Assistant

Google wants to be more than a search engine that finds some pages on the web in response to a query. Google wants to become a personal assistant that organizes your information, enhances the search results based on your preferences and recommends interesting things for the future.

Eric Schmidt was quoted by Financial Times to say: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?' ". While the questions seem tough or too important to be answered by a search engine, Google's goal is to transform all the information gathered from your queries, actions and options into something useful. Unlike your ISP, Google allows you to use its search engine without creating an account and is transparent about your options.

Of course, a personal assistant needs to be trustworthy because you provide it with your personal information. It also needs to show up at work whenever you need it, anticipate your actions without being annoying, do background researches to answer your questions properly, prioritize information according to your interests.

Who knows, maybe in the future Google - the personal assistant - will know more about you than yourself. But it will hopefully be more subtle than the now defunct Clippy.


  1. This development scares me.

    "Don't do evil".

    Can we sue Google if it does?

  2. I'm not afraid of this at all, but if it ends up being anything like Clippy, I will run horrified back to the land of dial-up just to stay away from what would surely be a javascript-enabled beast!

  3. I think, its a cool idea!!!!!!!!
    I don't care if google does evil or not, I still love all their services, including google history!!!!

  4. Although t is often called 'Clippy', the paper clip is named 'Bob'.

  5. I think it's an interesting idea. It would be particularly interesting if the agent could automatically do simple things that would require my interaction normally.
    I don't agree with people saying that Google is becoming some Big Brother; after all, you're free to use another Personal Assistant or to use no Personal Assistant at all.

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  7. You can sue google, but u wouldn't have enough money to holdf on through

  8. I will be happy for an evolving Suri type app. Is there one in the works?