Vanessa Fox from Google and Danny Sullivan from Search Engine Watch (unfortunately, not for too long) talk about search engine optimization. They share a lot of interesting tips for webmasters, by placing everyone in the story of Buffy, the vampire slayer. You'll find a lot about forums, links, bad neighborhood, link baiting, having your own domain, authority, SERPs and the discussion is really entertaining. The audio file has 68 minutes and it's an episode of GoodKarma, at Webmaster Radio.
Direct link to the MP3 file [63 MB]
Days of Our Digital Lives
30 minutes ago