Google has found a major client for its radio ads platform: XM Satellite Radio, a company that has over 170 pay-for-service radios with more than 6 million subscribers in the US and Canada. "As part of the deal, Google advertisers will now have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and small advertisers to offer relevant, targeted messages to their subscribers." Google hasn't yet integrated dMarc with Google AdWords, so the platform will be available in about 3 months.
"The dMarc platform, acquired by Google in January 2006, simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns on terrestrial radio, and now on XM Satellite Radio. For XM, Google's technology automatically schedules and inserts advertising across XM's non-music commercial channels, helping to increase revenue with a wealth of new advertisers, while decreasing the costs previously associated with processing advertisements," states the press release.
For Google, this is a very good news, as many people were afraid the new service won't be too appealing to the radios.
You can listen to some of the XM radios in Winamp. Go to Media Library / Online services / AOL radio with XM and choose from more than 20 music radios. However, Google ads will be featured in the non-music channels.
Advertising for radios
(What if...) GPS Google ads on radio